Thursday, January 15, 2009

Why Should You Buy a Refurbished Product?

VALUE – WARRANTY - ENVIRONMENT

If you are looking for a great value on consumer electronics and computer components, you may have wondered about the benefits of buying a refurbished product. But what does "Refurbished" really mean? Is it used? Is there a warranty? Is it worth the savings? What other benefits are there? In this article, we will explore these very questions.

About.com's Robert Silva has this to say about Refurbished products:
"When most of us think of a refurbished item, we think of something that has been opened up, torn apart, and rebuilt, like an auto transmission rebuild, for instance. However, in the electronics world, it is not so obvious as to what the term 'refurbished' actually means for the consumer."

A refurbished product's history can involve any of the following scenarios:

1. It was returned by a customer. "Most major retailers have a 30-day return policy for their products and many consumers, for whatever reason, return products within that time period.Most of the time, if there is nothing wrong with the product, stores will just reduce the price and resell it as an open box special. However, if there is some sort of defect present in the product, many stores have agreements to return the product to the manufacturer were it is inspected and/or repaired, and then repackaged for sale as a refurbished item."

2. It sustained shipping or cosmetic damage. "Many times, packages can get damaged in shipping, whether due to mishandling, the elements, or other factors. In most cases the product in the package may be perfectly fine, but the retailer has the option to return the damaged boxes (who wants to put a damaged on box on the shelf?) to the manufacturer for full credit. The manufacturer, then, is obligated to inspect the products and repackage them in new boxes for sale. However, they cannot be sold as new products, so they are relabeled as refurbished units. Sometimes, for a variety of reasons, a product may have a scratch, dent, or other form of cosmetic damage that does not affect the performance of the unit. The manufacturer has two choices; to sell the unit with it cosmetic damage visible or fix the damage by placing the internal components into a new cabinet or casing. Either way, the product qualifies as refurbished, as the internal mechanisms that may be unaffected by the cosmetic damaged are still checked."

3. It was used as a "demo" in the store. Although, at the store level, most retailers sell their old demos off the floor, some manufacturers will take them back, inspect and/or repair them, if needed, and send them back out as refurbished units for sale. This may also apply to demo units used by the manufacturer at trade shows, returned by product reviewers, and internal office use.

4. It sustained a defect during production. In any assembly line production process, a specific component can show up as defective because a faulty processing chip, power supply, disc loading mechanism, or other factor. Most of the time, this is caught before the product leaves the factory, however, defects can show up after the product hits store shelves. As a result of customer returns, inoperative demos, and excessive product breakdowns within the warranty period of a specific element in the product, a manufacturer may "recall" a product from a specific batch or production run that exhibits the same defect. When this occurs, the manufacturer can repair all the defective units and send them back out to retailers as refurbished units for sale.

5. The box was merely opened by the store or consumer. Although, technically, there is no issue here other than the box was opened and was sent back to the manufacturer for repacking (or repacked by the retailer), the product is still classifies refurbished, because it was repacked, even though no refurbishing has occurred.

6. The item was overstocked by the retailer. Most of the time, if a retailer has an overstock of a particular item they simply reduce the price and put the item on sale or clearance. However, sometimes, when a manufacturer introduces a new model, it will "collect" the remaining stock of the older models still on store shelves and redistribute them to specific retailers for quick sale. In this case, the item can be sold either as "a special purchase" or can be labeled as refurbished.


When a product is returned to the manufacturer, the process of refurbishing it involves inspection, restoration to its original specification, testing and repackaging for resale. This process eliminates landfill waste, as well, since these products are not thrown away. A generous warranty is often provided, creating an economical, environmentally-friendly, risk-free buying experience.

Allan Hoffman of Web100.com says, "the name 'refurbished' is something of a misnomer. Typically, they're products returned by customers, for any number of reasons, and then tested at the factory to make sure they're in tip-top shape. Defective or damaged parts will be replaced. I've bought several refurbs, and all have been like new." He reports that consumers should "buy only 'factory-certified' refurbished products. These products have been returned to the manufacturer and tested by them. They also typically carry a manufacturer's warranty."

Why buy a refurbished product? Remember the Top Three:
1. VALUE – A 30-50% Discount over New!
2. WARRANTY – A guarantee of workmanship by the manufacturer!
3. ENVIRONMENT – Refurbished products do not enter the landfill!

Please refer to Creative Labs' information about what defines a refurbished product: http://us.creative.com/local/1/refurbpopup.asp

Questions? Email Leo or Jodi for personalized attention and answers! We look forward to finding you the best deals on the products you need.